Social Media Branding & Campaign
When I arrived at Triskel Arts Centre, their social channels lacked consistent branding and weren’t showcasing the full value of the artists and musicians on the programme. I developed a fresh, colourful identity system that divided the programme into four clear strands: Music, Visual Arts, Cinema, and Special Events. I applied it across Instagram and cross-posted platforms to give each strand its own voice while keeping a unified Triskel look.
Unified Triskel Look
Branding
I crafted a bright, flexible visual language and four-colour system for the programme strands, then applied it across branded movie posters created in collaboration with Cork International Film Festival, Baltic Film Festival, and East Asia Film Fest Ireland.
I also created a recurring content series, Rule Of Three (Past, Present & Future), alongside Instagram Story templates and a consistent grid system to maintain visual cohesion across the campaign.
Accessibility and scheduling guidelines were built into the process to ensure clear, timely content, and the campaign was entered into the Cork Digital Marketing Awards for Best Use of Instagram (Cork DMA 2025).
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Content Cadence (example week)
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Monday: Inside Triskel (setup & venue atmosphere)
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Tuesday: Triskel Archives (posters, TBT clips)
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Wednesday: Spotlight Artist (features & interviews)
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Thursday: Art in Motion (installations & gallery prep)
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Friday: Sound & Vision (AV pairings, mood reels)
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Saturday: Audience Engagement (polls, trivia)
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Sunday: Flexible post relevant to the week
Results
I built a cohesive and dynamic Instagram presence that highlighted Triskel’s interdisciplinary programming, creating rhythm, anticipation, and connection across cinema, music, and visual arts. This effort culminated in a Cork DMA nomination and stronger audience engagement and ticket sales.
Contact
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