Digital Branding & E-commerce Strategy
Evermorestones.ie is an Irish craft brand specialising in hand-carved stone and Ogham pieces inspired by heritage, nature, and meaning.
When the brand came to me, they had beautiful products and a strong story, but no physical store and no way to sell online. The challenge was clear: how do you turn a niche, tactile craft into a seamless digital experience that people trust and want to buy from?
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Evermore Stones needed to:
Expand beyond in-person and local sales
Launch an e-commerce platform from scratch
Build brand credibility online
Reach customers internationally without losing its authentic, handmade feel
Without a website or clear digital presence, sales were limited by visibility.
I built Evermore Stones’ digital presence from the ground up.
This included:
Branding & Logo Design
Full Brand Kit
E-commerce Website
Social Media Content Creation
SEO Strategy
Evermore Stones successfully expanded beyond Ireland
Evermore Stones successfully expanded beyond Ireland, gaining strong traction in the American market, with a steady stream of international orders being shipped abroad. Every element was designed to feel considered and trustworthy, from the language used on product pages to the way the brand showed up visually across platforms.
The impact was immediate and measurable:
60% increase in social media engagement
20% uplift in online store sales
15% increase in Instagram followers
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Trusted Online Retailer
By combining clear branding, strategic website design, SEO, and content that told a real story, Evermore Stones was positioned as a trusted online retailer in the Irish craft space without losing its handmade, meaningful essence.
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